Where Georgia's tourism
industry meets the future
Tourister is Georgia's premier B2B platform for the tourism and hospitality industry – connecting decision-makers, global brands and innovators through a flagship annual summit and a year-round network.
Joined by global tourism powerhouses






- +20 more
Our Story
Built to move the industry forward
Since 2019, Tourister has grown from a single conference into Georgia's most influential gathering of tourism leaders. What began as a meeting point for local hoteliers and operators is now a stage where global brands, investors and policymakers shape the direction of the region's hospitality economy.
In an era of geopolitical shifts, technological breakthroughs and evolving traveler demands, staying ahead requires foresight. Tourister is where the industry unites to decode complexity and co-author the future of hospitality.
Why We Exist
Our mission
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Create real business
We turn two days of meetings into measurable outcomes – qualified leads, partnerships and deals that continue long after the summit ends.
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Connect Georgia globally
We bring the world's leading tourism brands directly to Georgian businesses, opening doors that would otherwise stay closed.
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Share knowledge
We give the industry firsthand insight into the global trends, data and technology setting the agenda for tourism worldwide.
- 400+Delegates
- 75%Decision-makers
- 30+Speakers
- 7Years running
The Experience
What the summit includes
Two days built around content, connections and real business outcomes.
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Speaker talks & workshops
Main-stage sessions and hands-on company workshops led by the people shaping tourism worldwide.
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AI matchmaking & networking
A dedicated networking lounge powered by our AI matchmaking platform – guaranteeing 15+ meetings per delegate.
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Small-business exhibition
A curated exhibition space where up to 10 businesses demo their products directly to summit delegates.
Plus coffee breaks, an afterparty, and an excursion for our visiting international speakers.
Past Events
From a local meet-up to a regional flagship
A look back at how Tourister has grown year over year.
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2019
The first Tourister
The inaugural conference gathers Georgia's hospitality community for the first time, setting the foundation for an annual industry meeting point.
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2021
Reconnecting the industry
As travel rebounds, Tourister returns as the place where the sector regroups, rebuilds networks and plans its recovery.
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2023
Going international
Global brands and foreign speakers join the programme, expanding Tourister's reach well beyond the local market.
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2025
Batumi edition
33 speakers, 7 workshops, ~400 attendees and 200+ AI-matchmade meetings – Tourister's biggest edition yet, hosted on the Black Sea coast.
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2026
Georgian Tourism Summit · Tbilisi
The flagship summit moves to Tbilisi – November 24–25 at Expo Georgia, Pavilion 3 – with global headline brands and an expanded networking platform.
Our Team
The people behind Tourister
Organized by The Tourism Institute & Shindi Digital Marketing Agency.
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Mamuka Berdzenishvili
Summit Director
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Davit Makharadze
CMO
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Vako Apkhazava
CTO
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Anano Chichua
Marketing Manager
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Anna Tskhvariashvili
Art Director
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Nino Muchiashvili
Designer
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Mariam Chinchaladze
Event Coordinator
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Nini Katamadze
Social Media Manager
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Tea Geladze
Partnership Manager
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Giorgi Bregadze
Strategic Consultant
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Tinatin Goguadze
Strategic Consultant
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Keti Mikashavidze
Strategic Consultant
The Tourism Institute
Driving research, education and the strategic direction of Georgia's tourism sector. tourisminstitute.ge
Shindi Digital Marketing Agency
Powering the brand, marketing and technology behind every Tourister edition. shindi.ge
Be part of the 2026 summit.
November 24–25, 2026 · Expo Georgia, Pavilion 3 · Tbilisi, Georgia




