Where Georgia's tourism
industry meets the future

Tourister is Georgia's premier B2B platform for the tourism and hospitality industry – connecting decision-makers, global brands and innovators through a flagship annual summit and a year-round network.

Joined by global tourism powerhouses

  • Trip.com
  • Booking.com
  • STR
  • CoStar
  • Semrush by Adobe
  • Exely
  • +20 more

Our Story

Built to move the industry forward

Since 2019, Tourister has grown from a single conference into Georgia's most influential gathering of tourism leaders. What began as a meeting point for local hoteliers and operators is now a stage where global brands, investors and policymakers shape the direction of the region's hospitality economy.

In an era of geopolitical shifts, technological breakthroughs and evolving traveler demands, staying ahead requires foresight. Tourister is where the industry unites to decode complexity and co-author the future of hospitality.

Delegates networking at a past Tourister summit

Why We Exist

Our mission

  • Create real business

    We turn two days of meetings into measurable outcomes – qualified leads, partnerships and deals that continue long after the summit ends.

  • Connect Georgia globally

    We bring the world's leading tourism brands directly to Georgian businesses, opening doors that would otherwise stay closed.

  • Share knowledge

    We give the industry firsthand insight into the global trends, data and technology setting the agenda for tourism worldwide.

  • 400+Delegates
  • 75%Decision-makers
  • 30+Speakers
  • 7Years running

The Experience

What the summit includes

Two days built around content, connections and real business outcomes.

  • Speaker talks & workshops

    Main-stage sessions and hands-on company workshops led by the people shaping tourism worldwide.

  • AI matchmaking & networking

    A dedicated networking lounge powered by our AI matchmaking platform – guaranteeing 15+ meetings per delegate.

  • Small-business exhibition

    A curated exhibition space where up to 10 businesses demo their products directly to summit delegates.

Plus coffee breaks, an afterparty, and an excursion for our visiting international speakers.

Past Events

From a local meet-up to a regional flagship

A look back at how Tourister has grown year over year.

  • 2019

    The first Tourister

    The inaugural conference gathers Georgia's hospitality community for the first time, setting the foundation for an annual industry meeting point.

  • 2021

    Reconnecting the industry

    As travel rebounds, Tourister returns as the place where the sector regroups, rebuilds networks and plans its recovery.

  • 2023

    Going international

    Global brands and foreign speakers join the programme, expanding Tourister's reach well beyond the local market.

  • 2025

    Batumi edition

    33 speakers, 7 workshops, ~400 attendees and 200+ AI-matchmade meetings – Tourister's biggest edition yet, hosted on the Black Sea coast.

  • 2026

    Georgian Tourism Summit · Tbilisi

    The flagship summit moves to Tbilisi – November 24–25 at Expo Georgia, Pavilion 3 – with global headline brands and an expanded networking platform.

Our Team

The people behind Tourister

Organized by The Tourism Institute & Shindi Digital Marketing Agency.

  • Mamuka Berdzenishvili

    Mamuka Berdzenishvili

    Summit Director

  • Davit Makharadze

    Davit Makharadze

    CMO

  • Vako Apkhazava

    Vako Apkhazava

    CTO

  • Anano Chichua

    Anano Chichua

    Marketing Manager

  • Anna Tskhvariashvili

    Anna Tskhvariashvili

    Art Director

  • Nino Muchiashvili

    Nino Muchiashvili

    Designer

  • Mariam Chinchaladze

    Mariam Chinchaladze

    Event Coordinator

  • Nini Katamadze

    Nini Katamadze

    Social Media Manager

  • Tea Geladze

    Tea Geladze

    Partnership Manager

  • Giorgi Bregadze

    Giorgi Bregadze

    Strategic Consultant

  • Tinatin Goguadze

    Tinatin Goguadze

    Strategic Consultant

  • Keti Mikashavidze

    Keti Mikashavidze

    Strategic Consultant

The Tourism Institute

Driving research, education and the strategic direction of Georgia's tourism sector. tourisminstitute.ge

Shindi Digital Marketing Agency

Powering the brand, marketing and technology behind every Tourister edition. shindi.ge

Be part of the 2026 summit.

November 24–25, 2026 · Expo Georgia, Pavilion 3 · Tbilisi, Georgia